If I asked you what your lead generation and customer acquisition strategy is today, what would you say? Are you active on social media? Are you emailing your list? Where does your marketing budget go? Probably towards paid advertising, right? What if I told you that in 2015, nearly 200…

Creating content to raise awareness about you and your business is not something new. For years, content marketing has always been about setting yourself apart from the competition. It has been a way to bring more value to your customers through meticulously curated content. Today, however, it has become a…

No matter what part of the world you are living in right now, you certainly have heard of the coronavirus or COVID-19. From the SXSW cancellation to the Houston Rodeo Show cancellation, the Coachella festival postponement, and the incoming European flights’ ban, we are all now experiencing the effect of…

As we all know, a digital marketing strategy encompasses all things digital related to your business. From website, to social media, email marketing, reputation management and more, before you start posting on your company’s Facebook page or send out email promotions to your customers, you need to first set up…

We all have them in our closets, we love buying multiple colored ones, we enjoy accessorizing them and wearing them in different styles, but when winter is over and warmer days are ahead of us, we don’t really know how to store them or care for them. …

Most people have admitted to only wearing 20% of the clothes they own, and one of the main reasons for that is their closet storage situation. The truth is, we all dream of a big dressing room where we could have infinite shelves and racks for our dresses, coats, shoes…

How many of us are now past their early twenties and look back at those years and the financial decisions they made wishing they knew better? Learning how to manage your personal finances is a long process that doesn’t happen overnight. Some of us are good at it or have…

We all know what the concept of side hustle stands for. It usually refers to a hobby or talent of yours that you work on developing to eventually flourish into a business, that will enable you to quit your 9 to 5 job and be a full-time entrepreneur. And isn’t…

Job interviews are undeniably the most apprehended things we go through in our professional life, they have the ability to make us feel at our most vulnerable. I myself have had my fair share of job interviews and have learned (somewhat the hard way) that a successful interview is not…